NURTURING COMMUNITIES
Our mission is to make everyday life better for families and communities, working towards a more promising future. Our initiatives have positively influenced over a million individuals across India.
Namma Makkalu, Namma MTR – Midday Meal Initiative:
Focus Area : Nutrition and Health
MTR’s partnership with the Akshaya Patra Foundation started in 2015 to provide nutritious meals to underprivileged children, motivating them to pursue their education. During this Academic Year 2025-26, we will be sponsoring over 2.9 million meals, aiding over 12,600 children.
Namma Nela, Namma Jala – Community Rainwater Harvesting Initiative
Focus Area : Sustainable Agriculture
This initiative focuses on building and renovating community farm ponds for rainwater storage and groundwater recharge. Through a partnership with Myrada in Karnataka and Andhra Pradesh, we have developed rainwater harvesting structures. In 2023-25, we have created a 100 million litre rainwater harvesting capacity, benefiting approximately 7,000 individuals in Bengaluru (Karnataka) and another 10 million litre rainwater harvesting capacity in Guntur (Andhra Pradesh), benefiting approximately 5,500 individuals.
Love Plastic – Consume Responsibly
Focus Area : Education and Skill Development
Launched by Mathrubhumi media in 2011, this program encourages students to collect and recycle plastic waste. We supported this campaign from 2011 to 2013 and restarted our involvement in 2023. In 2024, we reached out to around 1 million students across 3000 schools in Kerala, educating them on waste segregation and plastic management. This academic year, we have increased our reach, and will be touching 3500 schools across the state.
Namma Bhoomi, Namma Menasu
Focus Area : Sustainable Agriculture
Through this initiative, we offered training to 700 chilli farmers on sustainable agricultural practices, with a focus on enhancing soil health.